
Wildlife marketing
& communications
Wildlife, safari, and tourism marketing
Wildlife Marketing Careers Overview Overview
Careers in wildlife marketing and communications are all about connecting people with wildlife experiences and conservation initiatives. Behind the scenes of every successful lodge, reserve, or conservation project is a team of marketing professionals who make sure that the campaigns will reach the right audience and inspire support.
This sector blends creativity, strategy, and a love of the natural world. It’s perfect for anyone who enjoys storytelling, digital content, campaign planning, or using communication skills to make a real impact for wildlife and conservation.

Roles in wildlife marketing and communications
In wildlife marketing, you’ll shape how conservation and safari projects are seen by the world. It’s a role that calls for strategic thinking, creativity, and confidence with digital tools and audience engagement.
Wildlife marketing and communications professionals in the space might:
Create and manage social media content
Develop marketing campaigns
Write and produce digital content, blogs, newsletters, and press releases
Coordinate media relations and partnerships with organisations or tourism operators
Monitor and analyse campaign performance and audience engagement
Support fundraising, sponsorship, and promotional activities for wildlife projects
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What kind of wildlife marketing jobs are there?
Careers in wildlife marketing and communications are broad. Some examples include:
Social media or digital content coordinator – crafting daily content and engaging audiences online
Marketing assistant – helping run campaigns and promotions across multiple channels
Communications officer – managing press, newsletters, and public relations initiatives
Marketing manager – leading strategy, branding, campaigns, and partnerships
Fundraising or partnership coordinator – developing donor campaigns, sponsorships, and cross-promotional opportunities
Flexibility is key! You’ll often find yourself wearing a few hats at once.

What qualifications do wildlife marketing professionals need?
A career in wildlife marketing blends marketing know-how with real-world wildlife experience. Typically, professionals have:
A diploma or degree in Marketing, Communications, Digital Media, or a related field
Experience with social media platforms, content creation, and digital marketing tools
Strong written and verbal communication skills
Knowledge of wildlife, conservation, or ecotourism principles
Practical experience in a wildlife or lodge environment, including understanding animals, habitats, and daily operations, which adds authenticity to marketing and storytelling
Project management and organisational abilities
Extra skills in graphic design, videography, email marketing, or fundraising are a bonus. Bushwise’s Wildlife Marketing Management Course gives you both the marketing skills and practical wildlife experience you need, setting you up for roles in conservation organisations, safari lodges, and across the wider tourism industry.





Terianne
from the UK, joined Bushwise in 2010. After finishing she went back to the UK and worked for the Royal Society for the Protection of Birds.
Tess
finished with Bushwise in 2011 and went home to Australia to work in bush regeneration in wild habitats.
Sophie
who is from Switzerland, joined Bushwise in 2011. She volunteered at a reserve in Botswana and then worked as conservation manager in Nepal.
Daniel
from the UK ran his own photography company and managed a wildlife concession in Botswana after Bushwise in 2013.
Francesca
is from the UK. After Bushwise, she worked on a research project with the Convention on International Trade in Endangered Species (CITES).
Anna-Marie
graduated from Bushwise in 2013 and went back to Australia to work on wildlife documentaries and at a travel company back home.
Michael
returned to the UK in 2016 to finish his degree in Environmental Management, and went on to manage a lodge in Botswana.
Nathan
joined Bushwise from the UK in 2017, afterwards he went on to conduct elephant research in Malawi.
Ellie
graduated in 2018 and returned to the USA to work in wildlife rescue.